Job Description: The Senior Manager – Community and Events at BHIVE is a leadership role responsible for building and managing a robust community ecosystem that encompasses members, employees, investors, alumni, and the broader startup network. This role sits within the Marketing function and leads the strategy, execution, and people management for all community initiatives across multiple BHIVE locations. The position requires a dynamic and execution-driven individual who excels in both strategic planning and on-the-ground implementation, often outside standard business hours.
Role Overview: The Senior Manager – Community and Events is tasked with developing and leading a best-in-class community engine that serves diverse segments, including current members, employees, investors, ex-members, and startup ecosystem partners. Reporting parallel to other Senior Managers within Marketing, this position oversees all aspects of community programming—ranging from strategy to daily execution and team leadership. The role is highly execution-focused, requiring quick decision-making, strong task and people management to prevent burnout, and a readiness to operate in a 24/7 organisational context.
Key Responsibilities:
Community Strategy & Ownership
- Develop and implement the Community Team Strategy & Roadmap aligned with BHIVE’s brand and marketing goals.
- Set and drive quarterly and annual community objectives (e.g., engagement, retention, NPS, referrals, advocacy) and ensure team delivery against these targets.
- Continuously evolve BHIVE’s community model as a strategic differentiator for the organization.
Multi-Segment Community Management
- Design and execute engagement plans tailored for various segments: members, employees, investors, champions, ex-members, and the extended network.
- Maintain an Engagement Grid with clear participation rules for events, groups, and benefits.
- Ensure all interactions are relationship-first, reflecting BHIVE’s community-centered values.
Events, Experiences & Intellectual Properties (IPs)
- Oversee the annual and quarterly community events calendar, including signature and themed events.
- Lead event execution in collaboration with the Events Coordinator and community specialists.
- Develop and scale long-term IPs such as the BHIVE Premier League and recognition programs.
External Endurance & Community Challenges
- Promote and facilitate BHIVE member participation in prominent external challenges (e.g., Ironman, marathons).
- For 2026, lead the Ironman Challenge with a goal of 50+ member completions.
- Organize training cohorts, preparation roadmaps, and peer mentoring networks.
- Create support systems (nutrition, motivation, recognition) to encourage participation and achievement.
- Track and celebrate participation, completion, and satisfaction metrics.
- Use these challenges to foster community bonding and emotional engagement with BHIVE.
YPO-Style Relationship & Recognition
- Implement top-member recognition practices, including personalised engagement and follow-ups.
- Oversee the “Top 100 Members” program with dedicated relationship management and exclusive experiences.
- Establish standards and governance for digital community platforms (e.g., WhatsApp, app-based groups).
Team Leadership & Cross-Functional Alignment
- Lead and develop the Community Team, including roles such as Events Coordinator, Community Managers, and support staff.
- Set weekly routines, process standards, and quality benchmarks; coach team members in community engagement and execution excellence.
- Coordinate closely with Marketing, Customer Success, Tech, and Leadership to ensure clarity, handovers, and a seamless stakeholder experience.
Community vs Customer Success
- Manage all community-led activities, including events, engagement, and ecosystem relationship-building.
- Apply a decision framework to clarify ownership of responsibilities (e.g., event logistics, community vs customer success delineation).
- Maintain regular alignment with Customer Success leadership to ensure effective collaboration and clear boundaries.
Technology, Data & Systems
- Partner with Technology to enhance and leverage community features within the BHIVE
app. - Standardize tracking of attendance, feedback, NPS, and engagement analytics.
- Utilize data insights for segmentation, personalization, and reporting to stakeholders.
- Partnerships & Member Benefits
- Lead the member benefits charter by sourcing, evaluating, and negotiating valuable partnerships.
- Ensure benefits are effectively communicated and accessible across all platforms.
- Monitor usage and satisfaction, refining offerings as needed.
Execution & Decision-Making Framework: - Execution Focus:Prioritize action and high-quality delivery, avoiding analysis paralysis; timely execution is valued over perfection.
- Smart Decision-Making: Assess when rapid decisions are needed (e.g., event issues, escalations) versus when thorough analysis is appropriate (e.g., budgeting, partnerships).
- Cost-Benefit Analysis: Make informed trade-offs, focusing on high-impact initiatives and deprioritising less critical tasks.
- Task Management: Master workflow prioritization, delegation, and team focus to avoid scope creep.
- People Management: Safeguard the team from burnout by balancing workloads, setting clear expectations, and ensuring sustainable operations.
- 24/7 Mindset: Recognize the need for flexibility in scheduling and team coverage outside of standard business hours, especially during peak periods.
Success Metrics: - Member retention and renewal rates influenced by community engagement and challenge participation.
- Event attendance and repeat participation, especially from key members and stakeholders.
- Achievement of 2026 Ironman Challenge goals (member enrolment, completion, participant satisfaction, and media impact).
- NPS and feedback scores from community initiatives.
- Quality and volume of community-driven referrals and advocacy.
- Active engagement in digital community channels.
- Adoption and satisfaction with member benefits and partnerships.
- Annual participation rates in external challenges.
- Team health, retention, and workload sustainability.
Ideal Candidate Profile:
- Experience
- 8–10 years in community building, partner programs, events, hospitality, or marketing with demonstrated community ownership. Experience in the startup, co-working, VC, or accelerator space is advantageous.
- Proven track record in designing and executing high-engagement programs for senior stakeholders (e.g., founders, CXOs, investors).
- Experience leading teams and establishing processes in high-growth environments.
- Background in fitness/wellness communities or lifestyle engagement programs is preferred.
- Familiarity with extended-hours or 24/7 operations (e.g., hospitality, events, wellness).
- Skills & Attributes
- Execution-focused with a bias toward action; decisive even with incomplete information.
- Quick, thoughtful decision-maker who iterates and learns from experience.
- Strong analytical skills for cost-benefit and resource allocation decisions.
- Expertise in task and project management; skilled at prioritization and delegation.
- Effective people manager who builds high-performing, resilient teams and prevents burnout.
- Relationship-oriented with a passion for community and hospitality.
- Detail-oriented, consistent, and process-driven for scalable growth.
- Comfortable with irregular scheduling and managing team rotations for 24/7 coverage.
- Technologically and data savvy, able to utilize apps, analytics, and feedback systems.
- Long-term thinker who views community as a strategic asset.
- Energetic and motivational, able to inspire participation and achievement.
- Reporting & Location
- Reports to: Vice President – Marketing (in line with other Senior Managers).
- Location: Bengaluru, with a strong physical presence required across all BHIVE locations and key events. Evening and weekend availability during peak periods is essential.
Collaboration and communication: Proactive monitoring and collaboration with team members and internal departments are necessary to guarantee seamless operations at the centre.
How the role Interact with other teams or Individuals: Ensure effective communication and coordination between different cross functional teams to align the marketing function with overall business goals.
