As a Social Media Associate specializing in social media management, you will be responsible for managing and growing our social media presence. Your role will involve interacting with our online community, developing strategies to increase our followers, and staying on top of the latest social media trends and platform updates. You will work closely with the marketing team to ensure our social media strategies align with our overall brand objectives.
Key Responsibilities:
- Community Engagement:
- Monitor & create strategies for social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, Threads, Pinterest) to respond to comments, messages, and mentions in a timely and professional manner.
- Build and nurture relationships with followers, customers, and influencers to foster a positive community.
- Address and resolve customer inquiries, complaints, and feedback in a constructive and empathetic manner.
- Audience Growth:
- Develop and implement strategies to organically grow the company’s social media following and enhance engagement.
- Optimize social media profiles and content to improve visibility and attractiveness to potential followers.
- Utilize hashtags effectively and collaborate with influencers and industry partners to expand reach.
- Social Listening:
- Monitor social media conversations and sentiment related to the company, its competitors, and industry trends.
- Gather and analyze insights to inform social media strategies, identify opportunities, and address potential issues.
- Prepare regular reports on social media performance and community feedback.
- Platform Management:
- Stay informed about the latest features, updates, and best practices for each social media platform.
- Optimize content and strategies based on platform-specific trends and user behavior.
- Coordinate with the marketing team to ensure cohesive messaging across all platforms.
- Continuous Learning:
- Keep up-to-date with social media trends, tools, algorithms, and industry developments.
- Share knowledge and insights with the team to continuously improve our social media strategies and practices.
Qualifications:
- Bachelor’s degree in Marketing/Communications
- 3 to 4 Years of Proven experience in social media management or community engagement roles.
- Strong understanding of social media platforms, tools, and best practices.
- Excellent written and verbal communication skills.
- Ability to analyze data and derive actionable insights.
- Creative thinking and problem-solving abilities.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Ability to work independently and as part of a team in a fast-paced environment.
